We used to have a more sober look that didn’t get as much attention from potential readers as we wanted to, so I offered this template design and the Marketing team liked it and used it for their next posts.
The illustration style has slowly evolved from simple and flat to a combination of flat, 3D and doodles, offering us many opportunities to create.
As a brand, we have to adjust our posts to de different social media platforms, which means every illustration must be adaptable and versatile.
© 2022 Fernanda Jiménez