#MatchALaDistancia campaign
Theme
Love is spread through paper on Valentine’s Day: cards, letters, and even paper figures. I decided to portray it in a much cleaner way, which went well with our brand.
Colors
While our primary colors are bright, I decided to go for a pastel look to emphasize on the romantic side of our palette to create more content.
Doodles
To give it a more informal and approachable look, we added doodles to the campaign, such as these.
Social
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© 2022 Fernanda Jiménez
